Verified Consumer Intelligence for Web3
Web3 has perfect transaction visibility but zero understanding of consumer intent. Scanna builds what protocols need to make better decisions: verified, fraud-proof user research.
The Problem: What Web3 Doesn't Know
Web2 companies have Google Analytics, Mixpanel, Qualtrics. Web3 protocols have three signals: on-chain data (what users did), Twitter (what they said), Discord (what communities discussed). But zero insight into why. That gap costs the industry $3.5B annually in wasted marketing spend.
Why? Sybil attacks make traditional surveys economically impossible. When protocols reward responses ($2 each) with no verification, bad actors create thousands of fake identities. Traditional defenses like email verification, IP tracking, and CAPTCHAs fail instantly. The result is 30-80% fraud rates and surveys that just don't work.
The Scanna Breakthrough: Wallet-Gated Verification
The Solution: Wallet-Gated Verification
Scanna requires crypto wallets with verified on-chain history. Each response is cryptographically authenticated and tied to a wallet with transaction history that cannot be faked.
Why it works: Attacking traditional surveys costs $0 and takes 2 minutes. Attacking Scanna requires aging wallets 30 days, executing real transactions, and spending $2,000+ in capital per 1,000 attacks. The ROI flips from infinite to negative.
Five-layer fraud detection (device fingerprinting, wallet analysis, behavioral biometrics, progressive trust, social graph analysis) achieves 99%+ attack prevention.
Why Solana, Not Other Chains
| Blockchain | Avg TX Cost | Survey Economics |
|---|---|---|
| Bitcoin | $15-50 | Lose $13-48 per response |
| Ethereum L1 | $5-30 | Lose $3-28 per response |
| Polygon | $0.01-0.05 | Viable but slow |
| Solana | $0.00025 | 99.99% goes to user ✓ |
Unit economics: Traditional survey panels cost $47 per response. Scanna on Solana costs $2.46, a 95% reduction while improving data quality.
Data Moat: Why Competitors Can't Catch Up
Year 1: 10K responses (replicable). Year 3: 1M responses with benchmarking (defensible). Year 5: 10M+ responses with predictive models (impossible to replicate).
Say a well-funded competitor launches in Year 3. They start with zero data while Scanna has 1M responses. Two years later, Scanna has 15M+ while the competitor has 500K. When protocols choose between Scanna (3 years of comparative benchmarking) and NewCo (1 year of thin data), they pick Scanna every time. You can't buy time.
Go-to-Market Strategy
Phase 1: Conference Wedge ($10K-50K per event)
Launch at TOKEN2049, Devcon, Breakpoint. NFC badge verification creates highest-trust user panel. Attendees (protocol founders/PMs) become customers.
Phase 2: Protocol Research Platform ($5K-20K per survey)
Conference success creates warm intros to 50-100 protocols. Revenue: annual subscriptions ($10K-30K) for churn analysis, feature prioritization, competitive positioning.
Phase 3: Predictive Intelligence ($50K-200K annually per customer)
With 1M+ responses, ML models predict churn, identify power users, forecast market movements. Target: 75 enterprise customers (protocols + VCs + trading desks).
Phase 4: Intent Data Marketplace ($100K-500K annually)
Anonymized consumer intelligence licensed to VCs, trading desks, competing protocols, academic researchers. 90-95% margins. This is where Scanna becomes a $1B+ company.
Market Opportunity: The Qualtrics Parallel
In Web2, Qualtrics became an $8-12 billion company by solving verified consumer feedback for enterprises. Web3 doesn't have this infrastructure yet. Whoever moves first wins the category.
| Metric | Qualtrics (Web2) | Scanna (Web3) |
|---|---|---|
| Market maturity | 20+ years established | 0-2 years (greenfield) |
| Data verification | Email/IP (spoofed easily) | Wallet signatures (cryptographically verified) |
| Settlement speed | 30-90 days (gift cards) | 1 second (crypto) |
| Sybil resistance | CAPTCHAs (defeated daily) | On-chain history (mathematically unforgeable) |
| Enterprise pricing | $50K-500K annually | $10K-100K initially (room to scale) |
| Customer base | 18,000+ companies | 0 (first-mover advantage) |
| Exit valuation | $8-12B realized | $1-5B potential |
Revenue Projection: Year 5 Scenario
Competitive Position: Complementary, Not Competitive
Dune Analytics and Nansen show what happened (transaction behavior). Scanna reveals why it happened (user motivation). They're complementary. Combined, they're worth 10x either platform alone.
The acquisition path: When Dune or Nansen acquires Scanna (likely 2029-2031), the combined product becomes exponentially more valuable. Think about it: on-chain data like "User 0x123 sold NFT for 8 SOL on Dec 15" paired with intent data like "Reason: needed holiday liquidity, will re-enter Q1" creates predictive behavioral models worth 10x either platform alone.
Why Now
Web3 Marketing is Growing Up
Projects are moving beyond hype-driven growth. VC-funded protocols have 12-18 month runways and need to prove product-market fit. Marketing spend jumped 40% in 2024, but attribution is still impossible.
On-Chain Data Can't Answer "Why"
Magic Eden has 1.4M users and $58.3M in revenue, but they don't know why users choose them. Jupiter (largest Solana DEX) can't figure out why traders churn. DAOs can't tell real community members from airdrop farmers. The market needs user intent data badly.
Solana Infrastructure is Ready
$0.00025 transactions. 7M+ Phantom users already onboarded. Proven consumer scale with Magic Eden, Helium, Pump.fun. The infrastructure and customers already exist. Whoever moves first captures this market in 2025.
Ready to Invest?
We're building the verified consumer intelligence layer Web3 needs. If you see the market opportunity and want to lead the pre-seed round, let's talk.
investors@scanna.xyz